PURPOSE ​

Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.

THE JOB​

• Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.
• Lead end-to-end brand planning, including positioning, messaging, and identity development.
• Conduct market research to gather consumer insights, competitor intelligence, and category trends.
• Initiate product innovation ideas and coordinate cross-functional teams for new product development.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Track brand performance using key metrics and recommend improvement actions.
• Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
• Build strong agency partnerships and oversee creative and media deliverables.
• Drive promotional activities and evaluate their impact on consumer behaviour and sales.
• Prepare periodic brand performance reports for management decision-making.

THE PERSON MUST HAVE​

• A deep understanding of brand strategy, market positioning, and consumer behaviour to drive brand growth and visibility.
• Strong experience in developing and executing marketing campaigns, product launches, and brand communication initiatives.
• Excellent analytical skills to interpret market insights, track brand performance, and guide data-driven decision-making.
• Exceptional creativity, communication, and presentation abilities for crafting compelling brand stories and engaging stakeholders.
• Strong leadership, project management, and cross-functional collaboration skills to work effectively with sales, marketing, creative, and product teams.

QUALIFICATIONS​

• Minimum requirement: Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field

EXPERIENCE​

• Minimum requirement: 5–7 years’ experience in brand management, preferably in FMCG or food manufacturing.
• Added Advantage: Experience in digital marketing, product innovation, or trade marketing.