PURPOSE ​

Drive wholesale business growth by managing key distributors, optimizing sales

strategies, and ensuring seamless product distribution to enhance market penetration

and revenue.

THE JOB​

• Develop and execute wholesale sales strategies to achieve business objectives.
• Manage relationships with key distributors to drive sales volume and brand visibility.
• Identify and onboard new wholesale partners to expand the distribution network.
• Monitor sales performance and analyze data to implement strategic improvements.
• Ensure proper stock management and replenishment to maintain product availability.
• Lead sales initiatives, promotions, and pricing strategies to boost wholesale sales.
• Train and mentor the wholesale sales team to improve efficiency and performance.
• Collaborate with supply chain and logistics teams for seamless order fulfillment.
• Evaluate market trends, competitor activities, and customer feedback to refine strategies.
• Prepare reports and insights on wholesale sales performance for management review.

THE PERSON MUST HAVE​

• A strong understanding of wholesale market dynamics, distributor management, and route-to-market structures.
• Proven ability to develop and execute wholesale growth strategies that drive volume, visibility, and market penetration.
• Excellent analytical skills to assess market opportunities, monitor sales performance, and guide data-driven decisions.
• Strong negotiation, communication, and relationship-building skills to manage wholesalers, key accounts, and internal teams.
• Good planning and organizational abilities to implement trade programs, track execution, and ensure channel efficiency.
• NB: State your region in the email subject.

QUALIFICATIONS​

• Minimum requirement: Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

EXPERIENCE​

• Minimum 5–8 years of sales experience, preferably in FMCG or wholesale distribution.
• Added Advantage: Experience in route-to-market (RTM) strategies and key account management