PURPOSE ​

Manage and develop trade channels by driving sales performance, enhancing distributor relationships, and executing retail strategies to maximize market penetration and revenue growth.

THE JOB​

• Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development.
• Achieve sales volume targets by developing and implementing market expansion strategies.
• Lead direct-to-retail redistribution by coordinating van sales and open market sales teams.
• Enforce Standard Operating Procedures (SOPs) for route planning and ensure effective use of sales automation tools.
• Expand territory coverage by establishing and optimizing sub-distributor networks.
• Coach and mentor sales teams, enhancing their capabilities to drive revenue growth.
• Develop and execute Joint Business Plans (JBPs) with KDs to track and measure performance.
• Analyze competitor activities, identify market trends, and recommend strategic actions.
• Monitor sales performance through periodic reviews, identifying areas for improvement and implementing corrective actions.

THE PERSON MUST HAVE​

• Strong understanding of trade marketing, route-to-market strategies, and channel development across key markets
• Proven ability to drive market penetration, expand distribution networks, and support sales growth initiatives
• Excellent analytical skills to evaluate market trends, consumer insights, and competitor activities for informed decision-making.
• Strong communication, negotiation, and relationship-building abilities to engage distributors, partners, and internal stakeholders.
• A results-driven mind set with commitment to continuous improvement and achieving commercial objectives.
• Must demonstrate fluency in the Igbo language and have a strong understanding of the Eastern region’s market dynamics
  

QUALIFICATIONS​

• Minimum requirement: BSc in Business, Sales, or a related field.

EXPERIENCE​

• Minimum 5+ years of sales experience in FMCG, preferably in redistribution sales.
• Added Advantage: Expertise in managing large Key Distributor networks