PURPOSE ​

Leads the development and execution of category-led innovation and new product development strategies, ensuring the delivery of competitive, consumer-driven products that support business growth. The role focuses on identifying opportunities, driving product innovation, managing the new product development pipeline, and collaborating cross-functionally to bring successful products to market.

THE JOB​

• Develop and implement category innovation and new product development strategies aligned with business objectives.
• Identify market trends, consumer insights, and growth opportunities within assigned categories.
• Lead the end-to-end new product development process from concept development to commercialization.
• Manage the innovation pipeline, ensuring timely delivery of projects.
• Collaborate with Marketing, Research & Development, Sales, Supply Chain, and Finance to execute product initiatives.
• Drive product differentiation, portfolio expansion, and category growth.

THE PERSON MUST

• Have a proven experience in category management, innovation strategy, and market analysis, within the FMCG industry.
• A track record of new product development processes.
• The ideal candidate will bring senior-level brand management experience and demonstrated success in leading high-performing teams.
• Have proven ability to translate consumer insights and market trends into successful product initiatives.
• Have experience managing cross-functional teams and complex product pipelines.
• Have strong analytical, commercial, and strategic thinking skills.
• Have the ability to manage multiple projects in fast-paced environments.

QUALIFICATION

• HND/Bsc in Marketing, Business Administration, or in a related field.
• Added advantage: Certifications in Category Management, Market Research, and Brand Strategy.

EXPERIENCE​

• Minimum of 7–10 years’ FMCG experience in Category Management, Innovation, and New Product Development.