PURPOSE ​

Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.

THE JOB​

• Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets
• Identify market trends, consumer insights, and growth opportunities within assigned categories.
• Lead end-to-end brand planning, including positioning, messaging, and identity development.
• Conduct market research to gather consumer insights, competitor intelligence, and category trends.
• Initiate product  innovation  ideas  and  coordinate  cross-functional  teams  for  new  product development.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Track brand performance using key metrics and recommend improvement actions.
• Collaborate  with Sales, Trade Marketing, and Production  to ensure brand consistency and availability across all channels.
• Build strong agency partnerships and oversee creative and media deliverables.
• Drive promotional activities and evaluate their impact on consumer behaviour and sales. Prepare periodic brand performance reports for management decision-making.

THE PERSON MUST ​

• A deep understanding of brand strategy, market positioning, and consumer behaviour to drive brand growth and visibility.
• Strong experience in developing and executing marketing campaigns, product launches, and brand communication initiatives.
• Excellent analytical skills to interpret market insights, track brand performance, and guide data-driven decision-making.
• Exceptional creativity, communication, and presentation abilities for crafting compelling brand stories and engaging stakeholders
• Strong leadership, project management, and cross-functional collaboration skills to work effectively with sales, marketing, creative, and product teams.

QUALIFICATION

• HND/Bsc in Marketing, Business Administration, Mass Communication, or in a related field.

EXPERIENCE​

• 5-7 years' experience  in  brand management, preferably in FMCG or food manufacturing.
• Added Advantage: Experience in digitaI marketing, product innovation, and trade marketing.