PURPOSE ​

Manage and develop trade channels by driving sales performance, strengthening distributor relationships, and executing retail strategies to maximize market penetration and revenue growth.

THE JOB​

• Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development.
• Achieve sales volume targets through market expansion and territory growth strategies.
• Lead direct-to-retail redistribution via van sales and open market sales teams.
• Enforce Standard Operating Procedures (SOPs) for route planning and effective use of sales automation tools.
• Expand territory coverage by establishing and optimizing sub-distributor networks.
• Develop and execute Joint Business Plans (JBPs) with Key Distributors.
• Monitor sales performance through periodic reviews and implement corrective actions.
• Analyze competitor activities and market trends to recommend strategic initiatives.
• Build strong relationships with retailers and distributors to ensure trade execution excellence.

THE PERSON MUST ​

• Demonstrate strong leadership and team management capabilities.
• Possess excellent negotiation and relationship management skills
• Exhibit strong analytical and problem-solving abilities.
• Leverage data-driven insights to improve sales performance.
• Communicate effectively with internal and external stakeholders.
• Be adaptable and able to manage dynamic market conditions.
• Be willing to travel extensively within assigned territories.

Must be fluent in Yoruba & familiar with the West region in- depthly

QUALIFICATION

• Bsc/HND in Business, Sales, Marketing, or a related field

EXPERIENCE​

• Minimum of 5+ years’ sales experience in FMCG, preferably redistribution sales.
• Experience managing Key Distributor networks is an added advantage.