PURPOSE

Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.

RESPONSIBILITIES

• Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.
• Lead end-to-end brand planning, including positioning, messaging, and identity development.
• Conduct market research to gather consumer insights, competitor intelligence, and category trends.
• Initiate product innovation ideas and coordinate cross-functional teams for new product development.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Track brand performance using key metrics and recommend improvement actions.
• Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
• Build strong ag
• ency partnerships and oversee creative and media deliverables.
• Drive promotional activities and evaluate their impact on consumer behaviour and sales.
• Prepare periodic brand performance reports for management decision-making.

THE PERSON MUST

• Have strong brand strategy and positioning skills.
• Excellent communication and presentation abilities.
• Strong analytical and numerical reasoning.
• Creativity and innovation mindset.
• Ability to manage cross-functional projects.
• Strong consumer and market understanding.
• Proficiency in Microsoft Office Suite and marketing analytics tools.

EDUCATION

• HND/Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field.
• Certifications in Brand Management, Digital Marketing, or Project Management is an added advantage.
• Membership in NIMN, CIM, or equivalent.

EXPERIENCE

• Five to Seven (5–7) years’ experience in brand management, preferably in FMCG or food manufacturing.
• Experience in digital marketing, product innovation, or trade marketing.