PURPOSE ​

To drive trade development initiatives by managing distributor networks, expanding market coverage, enhancing route-to-market effectiveness, and improving sales performance to achieve revenue growth and market penetration objectives within assigned territories.

THE JOB​

• Manage and develop relationships with Key Distributors (KDs) to drive sales growth and market expansion.
• Execute trade development strategies that support the achievement of sales volume and revenue targets.
• Lead direct-to-retail redistribution activities through effective coordination of van sales and open market sales operations.
• Ensure compliance with route planning processes, sales operating procedures, and the effective use of sales automation tools.
• Expand market coverage by identifying, appointing, and managing sub-distributors within assigned territories.
• Develop and implement Joint Business Plans (JBPs) with Key Distributors to improve performance and achieve agreed business objectives.
• Conduct regular market visits to assess market opportunities, customer needs, distribution effectiveness, and competitive activities.

THE PERSON MUST ​

• Possess strong sales, distribution, and trade development knowledge.
• Demonstrate experience in distributor management and route-to-market execution.
• Have excellent leadership, coaching, and team development skills.
• Possess strong negotiation and relationship management capabilities.
• Be highly analytical and able to make data-driven decisions.

QUALIFICATION

• Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related discipline.

EXPERIENCE​

• Minimum of three (3) years' relevant sales experience within the FMCG industry, preferably in redistribution sales, trade development, or route-to-market operations.
• Proven experience managing Key Distributors and driving sales growth across large territories.