PURPOSE  

To drive the achievement of assigned brands/category’s performance targets (awareness, loyalty, and volume) through the execution of effective sales, marketing and brand-building strategies and initiatives. 

THE JOB  

Market place knowledge, insight generation, regional category plans development and execution for B2B sales 

Event ownership, activations & management: Collaborate with the Sales and Marketing teams on the planning, monitoring, and execution of promotional activities and events to drive value creation, improve brand performance, and achieve sales objectives in the marketplace 

Channel development – strengthen existing B2B sales channels and develop new adjacent channels to improve performance via insight generation and execution of strategies  

Monitor and ensure the effective utilization of the marketing budget by tracking expenditures and supporting the development and implementation of marketing tactics that drive volume, market share, profitability, and overall business performance targets. 

Oversee the design and development of promotional materials and support the development of promotional strategies to enhance brand awareness, trial, preference, usage, and loyalty while ensuring alignment with overall marketing objectives and brand positioning 

Measure and report performance of all sales and marketing events for assigned brands and assess against set performance goals (ROI and KPIs) 

Support the development of insight-driven (Above-the-Line) ATL marketing communications. 

THE PERSON MUST   

Have strong communication and interpersonal skills. 

Possess strong leadership, negotiation, and stakeholder management skills. 

Demonstrate excellent analytical and problem-solving abilities. 

Be proficient in leveraging data and sales insights to improve trade execution and business performance. 

QUALIFICATION 

HND/B.Sc. in Business Administration, Marketing, Sales, or any related discipline. 

EXPERIENCE  

Minimum of three (3) years' relevant sales experience within the FMCG industry, preferably in redistribution sales.