PURPOSE

To manage the image and perception of assigned brands using appropriate research and integrated

marketing communication tools to ensure continuous growth in market share and to achieve and

exceed the sales objectives of the assigned brands.

THE JOB

• Develop and implement strategies to grow assigned brands which will increase market share and sales revenue.
• Prepare integrated marketing communication briefs for advertising agencies and media partners ensuring clarity of brand objectives and positioning.
• Collate, summarize and maintain all market related information on assigned brands to facilitate management decision making process through accurate reporting.
• Monitor and evaluate integrated marketing communication activities on assigned brands to ensure compliance with approved brand budget, enhance brand positioning and benchmark competition of set objectives.
•  Assist the marketing manager in the process of New Product Development and brand improvements.

THE PERSON MUST  

• Have excellent verbal and written communication skills.
• Possess analytical and problem-solving abilities.
• Be creative and able to design unique business worthy campaigns.
• Maintain the highest standards of integrity and ethical behavior.

QUALIFICATION

• BSC/HND in related field or other social science discipline.

 Membership of Institute of Marketing of Nigeria (NIMN), APCON.

EXPERIENCE

•  At least 5 years cognate experience in brand management from FMCG or manufacturing organization.