PURPOSE

Execute and optimize route-to-market strategies to ensure efficient product distribution, increased market penetration, and enhanced sales performance. Drive execution excellence in distribution planning, customer segmentation, and trade partner management to maximize sales and profitability.

THE JOB

• Develop and implement regional route-to-market strategies to improve distribution efficiency.
• Optimize customer segmentation and ensure effective trade coverage.
• Collaborate with sales teams to drive execution of distribution and retail execution plans.
• Analyze sales and distribution data to identify gaps and opportunities for growth.
• Strengthen trade partnerships to enhance product availability and visibility.
• Conduct regular field visits to assess execution effectiveness and competitor activities.
• Support the implementation of new route-to-market initiatives and technologies.
• Ensure cost-effective trade investments for sustainable growth.

THE PERSON MUST  

• Strong communication and interpersonal skills.
• Strong understanding of sales and distribution processes.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Analytical skills for performance tracking and reporting.

QUALIFICATION

• Bachelor's degree in business administration, Marketing & Supply.
• Master’s degree in business administration (MBA) is an added advantage.

EXPERIENCE

• Three years of experience in route-to-market execution, distribution management, or sales operations, preferably in FMCG or food manufacturing.
• Proven track record in optimizing distribution efficiency and trade partner management.